Ardagh Group
Menu

Super-HD print finish gives älska fruit cider cans a crisp new look

Premium beverage producer The Swedish Cider Company is introducing a stunning new high-definition can design to mark the expansion of its älska fruit cider range. The 33cl cans boast compelling photo-realistic visuals that will grab attention at point of sale as well as reflecting the premium product inside.

Two already-popular flavours in the älska range – Raspberry, Wild Strawberry & Elderflower, and Nordic Berries – have been given a new updated look, and will be joined by winter newcomers Blood Orange, Cranberry & Cinnamon and Winter Spiced Plum & Apple. Each of the designs employs Ardagh’s Premium Print 2.0 technology to achieve a sharp, clean aesthetic, neatly referencing the freshness of the fruits that flavour the all-natural drinks.

älska – Swedish for love – describes its brand ethos as ‘pure love and top quality’, using only the best quality natural ingredients and positioning itself at the top end of the market. ‘älska offers a natural Swedish cider, with real fruits, and no additives,’ says Synne Nyland, Brand Manager, Product Developer and Head of Communication at The Swedish Cider Company. ‘We wanted the design to reflect this, and consequently we chose Premium Print 2.0 as it enables us to have photo-real fruits printed on the cans – so our customers get the whole package: premium drink and premium design.’

Premium Print 2.0 has been part of Ardagh’s range of can finishes since 2016. The high-definition appearance is achieved through laser-engraved plate technology, which enables the crispest-possible graphics to be rendered in superb colour at up to 60 lines per cm. To meet every customer’s specific needs, Ardagh’s in-house graphics team offer an end-to-end graphics process, including artwork and ink development, reprographics and plate making, and have print proofing machines in multiple locations across Europe at which test cans are made and assessed.

In älska’s case, Ardagh worked side-by-side with Synne Nyland to achieve perfection in line and colour. Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage division, says, ‘We did a 2-day print proofing session with Synne and the Swedish Cider Company team to make sure everything was absolutely spot-on, and we are all delighted with the superb result. We have a strong graphics team across Europe – customers really appreciate being able to work closely with them to ensure their brief is met, and to achieve an unparalleled level of customisation.’

The new flavours and the elevated look for älska reflect the company’s awareness of a growing cider market, as well as capitalising on the increasing trend for premiumisation of both beverages and packaging (Euromonitor). Sustainability of packaging for single-serve beverages is also of increasing importance to consumers, making the 100%-recyclable aluminium can a natural packaging choice for the älska range.

The new cans will be available on the UK market in mid-September.

ICC Awards $84 million to Ardagh

ICC International Court of Arbitration Awards $84 million to Ardagh

Ardagh Group (“Ardagh”) welcomes the award to it today of $84 million, including interest and costs, by the ICC International Court of Arbitration. This award arose from an adverse jury ...

15 Jul 2022

Ardagh Group Q2 '22 Results Notification

Ardagh Group S.A. Q2 2022 Results and Investor Call Notification

Ardagh Group S.A. will host its Second Quarter 2022 earnings call on Thursday, July 28, 2022. A results release will be posted to our website at midday BST (07:00 ET) on July 28, 2022, at ht...

14 Jul 2022

Ardagh and Mt. Olive celebrate 50 years

Ardagh Glass Packaging commemorates 50 years of glass packaging with Mt. Olive Pickle Company

Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, is commemorating 50 years of partnership in supplying glass packaging to Mt. Olive Pickle Compan...

13 Jul 2022

Ardagh in Africa launch new furnace

Ardagh Glass Packaging – Africa commissions new capacity investment in Gauteng

Ardagh Glass Packaging – Africa (AGP – Africa) today announced the commissioning of a R1.5 billion ($95m) extension of its Nigel production facility in Gauteng, South Africa. The investm...

6 Jul 2022